Meet the People Powering Homebuilder Traffic

Our success is driven by a dedicated team and a carefully selected network of contractors who execute every program with consistency and precision. Through a rigorous recruiting process, structured training, and live weekend support, we ensure every placement meets our standards. It’s this commitment from our people in the field that keeps your programs running smoothly, reliably, and exactly as expected every weekend.
Installer placing weekend directional signs for apartment communities

OUR TEAM

Directed TEAm

CJ Sudman

CJ Sudman

Chief Executive Officer
Dylan Griffith

Dylan Griffith

Chief Technology Officer
Tabitha Marrero

Tabitha Marrero

Chief Operations Officer
Tim Beachy

Tim Beachy

National Account Executive
Tessa Nogh

Tessa Nogh

Program Director
Shani LaPaix

Shani LaPaix

Program Director
Pat Minchin

Pat Minchin

Commercial Projects
Drue Aldo

Drue Aldo

Lead Operations and Data Coordinator
Steven Wilkey

Steven Wilkey

Operations and Data Coordinator
Theresa Markosky

Theresa Markosky

Human Directional Coordinator
Jo Huffman

Jo Huffman

Lead Recruiter
andrea torres

Andrea Torres

Recruiter
Matt Clark

Matt Clark

Logistics Manager
Zayne Clark

Zayne Clark

Sign Production
Winston Childs

Winston Childs

Weekend Contractor Support & Systems Specialist
arsel abing

Arsel Abing

Bookkeeper

OUR VALUES

MISSION & VISION

Our Mission

Our mission is simple: to deliver reliable, high-quality signage that helps our customers drive real results. We believe in showing up, doing the work right, and being accountable every step of the way—because when our clients succeed, we’ve done our job.

Our Vision

Our vision is to set the standard for dependable, results-driven signage in the home building industry. We aim to be the partner builders trust most—known for consistent execution, honest work, and a commitment to delivering real value over the long term.

Sign indicating the direction to model homes in a new home community.

Our Contractors

Our Contractors

Behind every successful program is a strong, dependable network of contractors. We use a rigorous recruiting process to identify individuals who are reliable, detail-oriented, and take pride in their work. Every contractor goes through structured training to ensure they understand proper placement, consistency, and expectations in the field.

We also provide live weekend support, so our team is never on their own—questions get answered, issues get resolved, and standards are maintained in real time. This combination of careful screening, training, and ongoing support is what allows us to deliver consistent, high-quality execution week after week.

Coverage

Nationwide Weekend Directional Sign Coverage

Directed provides weekend directional sign placement services across the United States. We help home builders and apartment communities manage consistent, GPS-verified sign programs through centralized coordination and reliable local placement.
USA map

Solve Your WEEKEND DIRECTIONAL Problems

Important Update

Artisan Direct is now Directed.

We’re pleased to announce that Artisan Direct has officially rebranded as Directed.

This change reflects our continued growth and evolution while maintaining the same commitment to delivering exceptional service.

We sincerely appreciate your continued trust and support. We look forward to continuing to serve you as Directed.